Rebel Ideas: The Power of Diverse Thinking
Rebel Ideas will strengthen any kind of team, while including advice on how, as individuals, we can embrace the potential of an "outsider mind-set" as our greatest asset.
Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles—whether in the workplace, our homes, or our civic institutions—can seem insurmountable. According to Matthew Syed, it doesn't have to be this way.
In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity." Drawing on psychology, genetics, and beyond, Syed uses real-world scenarios including the failings of the CIA before 9/11 and a communication disaster at the peak of Mount Everest to introduce us to the true power of thinking differently.
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About the Author
Matthew Syed is one of the world’s most influential thinkers in the field of high performance in the context of a complex and fast-changing world.
He draws on a vast array of case studies and real-world examples across sport, business, education and politics. Matthew looks at the inside story of how success really happens – and how we cannot grow unless we are prepared to learn from our mistakes. In his latest book, You Are Awesome, Matthew distils the principles of growth mindset, resilience and adaptability in his other books for a younger audience.
In his previous career, Matthew was the former England table tennis number one for almost a decade. Nowadays Matthew is a multi-award-winning journalist for The Times, a highly-acclaimed speaker, and a regular contributor to radio and television. He is the author of three bestselling books on the subject of mindset and high performance – Bounce, Black Box Thinking and The Greatest. Matthew’s fourth book is planned for publication in 2019, following his children’s book, You Are Awesome, which is available to order now.
Matthew lives in London with his wife and two children. To find out more about Matthew’s work, visit: www.matthewsyed.co.uk.