The Revenue Marketing Book
It doesn't matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with.
The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome.
Make an impact. Build a predictable recurring revenue engine.
BEST DEALS
About the Author
Yaagneshwaran Ganesh is an award-winning marketer, an author, and a TEDx speaker.
Author:
Yaagneshwaran is among the top 100 global marketing technologists. He is recognized by The World Marketing Congress as one of the Marketing Mavericks, in association with the World Federation of Marketing Professionals. He is also a best-selling author of 7 books.
Podcaster:
Yaagneshwaran Ganesh is the host of The ABM Conversations Podcast. It is among the top 1% marketing podcasts in the world. The podcast features some of the best marketers such as Guy Kawasaki, Rand Fishkin, Jon Miller, Scott Brinker to name a few.
Marketer:
Yaagneshwaran has more than 12 years of marketing experience in the martech space. He is currently the Director of Marketing at Avoma. He enjoys helping early stage martech startups with their content, more specially in building their narrative and category. He plays an active role in the Google for Startups initiative called ‘The Startup Weekend.’
Speaker:
He is a member of the Forbes Council and speaks at international business forums such as TEDx, Performance Marketing Moscow, Chamber of Commerce Netherlands, The World Marketing Congress, and academic institutions such as the IITs, Saxion University of Applied Sciences and more.